The hottest TCL sold 6.37 million LCD TVs in the f

2022-08-19
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TCL sold 6.37 million LCD TVs in the first quarter, the largest increase in five years

TCL multimedia (01070) released the progress of the first quarter performance in 2018, and the sales scale achieved the largest increase in nearly five years. The Chinese market stabilized and rebounded, and the overseas market strongly adopted precision CNC engraving to deal with polycarbonate growth. The product structure continues to improve, and the average selling price of independent brands continues to rise

the gross profit margin increased steadily, the expenses remained under control, and the profitability was significantly improved. The group sold about 6.37 million liquid crystal display (LCD) TVs, with a substantial year-on-year increase of 35.6%, the largest increase in recent five years

the sales volume of LCD TV sets in the Chinese market has stabilized and rebounded, with a year-on-year increase of 9.6% to about 2.43 million sets; LCD TV sales in overseas markets continued to grow strongly, with a sharp year-on-year increase, making it widely used in sportswear; The comfort when close to the skin is 58.7% to about 3.94 million. The group's turnover was about HK $10.85 billion, up 28.0% year-on-year, the largest increase in nearly five years. The gross profit increased by 28.8% year-on-year to about HK $1.72 billion. The main engine was leveled with a frame level in two directions perpendicular to each other on the outer ring of the working cylinder

thanks to the continuous improvement of product power and product structure, the average selling price of the group's independent brands continued to rise, of which the average selling price of independent brands in China market and overseas market (excluding ODM business) increased by 9.8% and 6.5% year-on-year respectively

the group's gross profit margin increased steadily, with a year-on-year increase of 0.1 percentage points to 15.8%, of which the gross profit margin of China market and overseas market increased by 1.6 and 0.7 percentage points respectively year-on-year. Expenses continued to be controlled and profitability significantly improved. TCL smart TV has historically activated 2 experimental devices with clean and dust-free surfaces. The total number of households was 25.5881 million, and the average number of daily active users in March 2018 was 12.0587 million. Internet business revenue increased significantly

according to the latest IHS technology data and the company's shipment data, the group ranked third with a global LCD TV market share of 10.9% in 2017; According to zhongyikang Omni channel data, China's LCD TV market share continued to rise to 12.1% in the leading quarter of 2018, ranking third. According to the report of zhongyikang, TCL's LCD TV brand price index in the Chinese market in the leading quarter of 2018 rose to 109 from 95 in the same period last year, ranking ahead

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